Stereotypes of Asian Americans on commercial media

There is a lot of stereotyping of the Asian American in the movies and other forms of commercial media. The stereotyping is based on the race or gender of the individuals who are portrayed in many commercial media all over the United States which creates an impression of what the Asian Americans are to other Americans. The commercial media has also been distributed to other parts of the world labeling Asian Americans women as exotic and sex hungry while the men are portrayed as gangsters and abusive. Movie producers have ensured that the Asian Americans appear more frequently in the movies committing undesirable acts.

Since the Asian American society in the United States consist of about 3 of the total population in the country and they are not evenly distributed through out the country, most Americans learn about the Asian community from these commercial medias. There is no sufficient coverage of the Asian American community in the popular media which could have changed the Americans understanding of the Asian society by revealing the biasness in the commercial media. However, the character of Asians living in America depicted by these commercial media does not reflect the true characters of the members of the Asian community (Mahdzan  Ziegler, p 1).

The Asian Americans in American movies have for many years been portrayed as evil scheming. The trend of depicting Chinese men in movies as ruthless and cold has not changed much since the beginning of the 20th century. Despite the fact that the Asian community have lived in the United States for more than a century and prospered in different aspects of life over the years, commercial media portrays them as new immigrants. They are depicted as speakers of broken English and people who find it difficult to be assimilated into the American community. They are also portrayed as greedy bandits who are out to bring to a halt the white civilization and laws in the world. The women are also portrayed as weak or passive and people who have accepted to be abused sexually by men (Tuan, pg 152).

In majority of movies such as Lethal Weapon 4 among others, Asian American men play the role of a gangster. This has resulted into a myth among the Americans that cities in China and other Asian countries breed criminals such as drug dealers, gangsters and prostates. Another stereotype on the Asian Americans in movies is them being depicted to have lower intelligence compared to the white actors. They are more often depicted to make unintelligent moves which cost their lives. For example in a popular movie, Rambo, a single white man (Sylvester Stallone) defeats an army in Vietnam single handedly in a quest to fight communism in Asia which portrays the whites to be superior. The interracial romance in many movies portrays Asian men to have no abilities to be ideal partners. Most of the Asian women in the movies have men from other races which depict that they prefer white men (Mahdzan  Ziegler, pg 5).

In conclusion, the stereotype of Asian American society in the United States and other parts of the world is a social construct of commercial media from Hollywood. It is depicted by the commercial media that the Asian men are ruthless gangsters with little intelligence. They are also portrayed as to lack ability to have a romantic relationship while the white men are portrayed to win all battles against Asians while being able to have relationships with Asian women.

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