Analysis of Case Study Repositioning Dabur

Dabur India Ltd. was ranked amongst the top four Fast Moving Consumer Goods Company in India (ICMR, 2005). Even though, the company had continues to increase sales over the years, its positioning was not clear in the minds of its consumers. The challenge on hand was to reposition the brand so that its brand architecture could be aligned with its brand equity (IMCR, 2005). Dabur was positioned as an umbrella brand and focused on corporate or umbrella branding more. Leaving this strategy behind,...

Harvey Milk and Michelle Tea

When one looks at the City of San Francisco one of the first things one notices is the cities vibrant and powerful Gay and Lesbian Community and sub-culture. The names of Harvey Milk and Michelle Tea are well known throughout the community. Milk was well known for his activism and political position, as well as his assassination.  Tea is most known for her touching poems about her life, relationships and life in her beloved San Francisco. Harvey Milk was born and raised in the Northeast and...

The Impact of 911 on Families in the United States of America

Terrorism has tremendously changed the geopolitical complexion of the world today.  This new perspective has been particularly shaped by the 911 attack, which did not only cripple business activities but also claimed lives. Generally, terrorist attacks have impacted the manner in which business is conducted on the global scale, resulting into numerous policy measures that have amongst other things raised the cost of doing business. These effects have in turn trickled down to families, disrupting...

Cross Cultural Research Project

Outline Different people will move from one location to another and by so doing bring about cross-cultural interactions. Such interactions would result in intercultural communications, hence in a very big way changing the cultural practices and societal behaviours. This is a research paper giving the findings of a study that was conducted to investigate the cross-cultural interactions between the Koreans and Americans in the Korean society. In the paper there is also a descriptive literature review...

Reflection Paper

Reflecting on the current ideas surrounding sports and the way this documentary illustrated by HBO, it showcases the manner on the prevalence of unequal and discriminatory precepts surrounding its application prior to the entry of OJ Simpson. It portrays the attempt of African Americans to become recognized for their skills and abilities not only in the sport of football but also towards reaching out to society in general. These exploits go hand-in-hand with the cultural facets shaping during those...

Virunga National Park

The Virunga National Park is one of the important parks in Africa because of the animal life and plant life in the area. In the recent years, human intrusion has negatively affected the place. There are wars and conflicts that affected the condition and state of the park and the life of animals and plants inside it. There was also the problem of rampant poaching, over-hunting and killing of animals that the population has been nearing dangerous levels. The Virunga National Park needs the active...

Nonverbal Communication

Write the differences between non-verbal communications. Nonverbal communication is considered as the process of communicating by sending and receiving wordless messages.  Through nonverbal communications, communication is done through gesture, body language, touch, facial expression and even eye contact (Wayne, 1997). It is to this effect that nonverbal communication uses objects like clothing, hairstyles, and symbols to communicate certain information. The difference between Body Language...

Physical and Psychological Effects of Abortion

The debate about abortion has continued to range day after day in all nations developing or otherwise. This can partly be explained by the various physical and mental adverse effects it has on all those who have executed it, authorized it but most importantly those who have experienced it. Its effects however differ depending on why and how it was done. This has in turn stimulated econometric studies on how the changes in abortion policy have affected various social issues of paramount importance...

Sociology Concepts in Mc Town

The residents of Mc Town and the activities they are involved in makes up a social community. This community provides a convenient platform for all the residents to engage in activities which help in sustaining their lives. For instance, the town residents have invested in trades which are beneficial not only to the town residents but also to their surrounding counterparts to an approximate radius of 70 miles. The area surrounding the town is primarily agricultural land that thrives on agricultural...
Indeed the family unit is under pressure in todays world. The family units can strategically set limits and have communication by consistently listening to the childrens woes and guiding them accordingly. Most things go wrong in the family because of the apparent hectic lives of the parents thus leaving their children in the hands of people who are not very keen with their childrens development. Parents are the legitimate leaders of a family and they should create an amicable and conducive environment...
Death penalty is otherwise referred to as capital punishment. The punishment has been in use since the ancient times as a punishment for various crimes. This kind of punishment has been advocated even in the bible for punishing murder and other offences like witchcraft, and adultery. Whenever this term is used it initiates hot arguments from the supporters and the opponents. It is also the most controversial issue in the criminal justice system. Currently, among the most debated policy natters in...